Privacy policy

PRIVACY POLICY
Last updated: 28 September 2025

Arck London is a trading name of Vida Brands Limited, registered in England & Wales, Company No. 16277257. Registered address: 100 Horizons Tower, 1 Yabsley Street, London, E14 9RG, United Kingdom.

Arck operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). Arck is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process
We may collect or process the following categories of personal information depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, phone number and email address.
  • Financial information including credit card, debit card, and financial account numbers, payment details and transaction confirmations.
  • Account information including your username, password, security questions, preferences and settings.
  • Transaction information including items you view, add to your cart or wishlist, purchase, return, exchange or cancel, and your past transactions.
  • Communications with us including the information you include in customer support inquiries.
  • Device information including information about your device, browser, network connection, IP address, and other unique identifiers.
  • Usage information including how and when you interact with or navigate the Services.

Personal Information Sources
We may collect personal information from:

  • Directly from you when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
  • Automatically through the Services from your device, including through the use of cookies and similar technologies.
  • Our service providers when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
  • Our partners or other third parties.

Cookies & Tracking Technologies
We and our partners (including Meta, Google and other advertising or analytics providers) use cookies, pixels, tags and similar technologies on the Services. These technologies allow us to:

  • Operate and secure our website.
  • Understand how you interact with our Services and improve performance.
  • Provide personalised content, advertisements and marketing communications, including retargeting you on other platforms based on your browsing behaviour.

You can manage your cookie preferences through your browser settings or device settings. Some cookies are essential for our site to function, and others (such as advertising cookies) can be disabled if you do not wish to receive personalised advertising. Please see Google’s and Meta’s privacy or cookie policies for more information on how they process your data.

How We Use Your Personal Information
We may use your personal information to:

  • Provide, tailor and improve the Services, process your payments, fulfil your orders, remember your preferences, send notifications, process returns or exchanges, create and manage your account, arrange for shipping, enable reviews and provide a customised shopping experience.
  • Conduct marketing and advertising such as sending promotional communications by email, text message or post and showing you online advertisements for products or services on the Services or other websites.
  • Provide security and fraud prevention, including authenticating your account, providing a secure shopping experience and detecting, investigating or taking action regarding possible fraudulent or illegal activity.
  • Communicate with you to provide customer support and maintain our business relationship with you.
  • Comply with legal obligations or respond to valid legal processes.

How We Disclose Personal Information
We may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. This may include:

  • Shopify, vendors and other third parties who perform services on our behalf (such as IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).
  • Business and marketing partners to provide marketing services and advertise to you.
  • Third parties when you direct, request or otherwise consent to our disclosure of certain information (such as shipping products or using social media widgets or login integrations).
  • Our affiliates or otherwise within our corporate group.
  • In connection with a business transaction such as a merger or bankruptcy, to comply with legal obligations or to protect the Services, our rights and the rights of others.

Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. Shopify may also make use of personal information collected about your interactions with our store along with other merchants and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy or the Shopify Privacy Portal.

Third-Party Websites and Links
The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies. We do not guarantee and are not responsible for the privacy or security of such sites.

Children’s Data
The Services are not intended to be used by children, and we do not knowingly collect personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

Security and Retention of Your Information
No security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Any information you send to us may not be secure while in transit. How long we retain your personal information depends on factors such as whether we need the information to maintain your account, provide you with Services, comply with legal obligations, resolve disputes or enforce applicable contracts and policies.

Your Rights and Choices
Depending on where you live, you may have the right to:

  • Request access to the personal information that we hold about you.
  • Request that we delete personal information we maintain about you.
  • Request that we correct inaccurate personal information.
  • Receive a copy of the personal information we hold about you and request that we transfer it to a third party in certain circumstances.
  • Object to or restrict certain processing of your personal information.
  • Withdraw consent where we rely on consent to process your personal information.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. We may need to verify your identity before we can process your requests, as permitted or required under applicable law.

Complaints
If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may also have the right to appeal our decision or lodge your complaint with your local data protection authority.

International Transfers
We may transfer, store and process your personal information outside the country you live in. If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognised transfer mechanisms like the European Commission’s Standard Contractual Clauses or any equivalent contracts issued by the relevant competent authority of the UK, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date and provide notice as required by applicable law.

Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at support@arcklondon.com or contact us at:

Vida Brands Limited operating as Arck London
100 Horizons Tower, 1 Yabsley Street, London, E14 9RG, United Kingdom
Telephone: 0203 576 5032
Company No. 16277257

For the purpose of applicable data protection laws, we are the data controller of your personal information.